To identify who the customers are, who they are not, and why they are or are not your customers. Without market segmentation companies are shooting in the dark and wasting valuable bullets. They may hit a customer by accident, but they would miss a lot of others.

We are covering  5 Main Types of Market Segmentation (+How to Implement It in Your Marketing Strategy)

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Geographic

Target customers based on a predefined geographic boundary. Differences in interests, values, and preferences vary dramatically throughout cities, regions and countries.

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Demographic

The process of dividing a market through variables such as age, gender, education level, family size, occupation, income and more.

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Digital

Understand the behaviours and preferences of consumers based on their digital interactions - “what they like, what they buy and how they buy it online on an ongoing basis”, in order to influence their purchases.

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Psychographic

Focus on intrinsic traits the target customer has, these traits can range from values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles and opinions.

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Behavioural

Break down the way customers go through their decision making and buying process. Attitudes towards the brand, the way they use it, and their knowledge base are all behavioural examples.